The new OUWB campaign showcases the school’s updated mission, vision and values

Aiming to revive its just lately up to date mission, imaginative and prescient and values, the William Beaumont Faculty of Drugs on the College of Auckland is launching a marketing campaign involving school, employees and college students.

The up to date mission, imaginative and prescient and values ​​got here into impact on 1 July as a part of the OUWB 2022-25 Strategic Plan. Eighteen months of labor went into updating the plan that displays enter from all OUWB stakeholders.

Offers a blueprint for the way the particular objectives of training, variety, fairness, inclusion, group participation, analysis, and stewardship might be achieved. (Extra particulars and a hyperlink to the plan will be discovered right here.)

With the brand new marketing campaign, college officers wish to ensure that the contents of the plan are extra than simply phrases, says Erin Sherry, senior planning analyst. This explicit marketing campaign focuses on reviving the values ​​of OUWB.

Sherry says the marketing campaign contains group members who articulate and help OUWB’s values, akin to professionalism, excellence, collaboration, variety, fairness and inclusion.

“It was arduous to slender it down given the devoted and wonderful OUWB group, however there isn’t a doubt that these people characterize our values,” she says.

Individuals are:

  • Gustavo Patino, MD, PhD, affiliate professor, Division of Basis Medical Research and Division of Neurology
  • Kara Sawarinsky, Ph.D., Vice President and Affiliate Professor, Division of Foundational Medical Research
  • Dan Schlegel, Director of the Anatomy Laboratory
  • Amy Smark, MD, Assistant Dean for Medical Training, M4, Assistant Professor of Emergency Drugs, OUWB, and Doctor of Emergency Drugs at Beaumont
  • Anthony Stallion, MD, professor of surgical procedure and pediatrics OUWB, and chief of pediatric surgical procedure at Beaumont Youngsters’s
  • Rima Stepanyan, M2
  • Katie Turma Administrative Coordinator for Scholar Affairs

Campaigners say they’re completely satisfied to be part of the varsity’s messages, which can seem on OUWB’s social channels, on-campus TVs and extra.

The advert that includes Sawarynski focuses on professionalism.


“I used to be honored to be requested to take part on this new marketing campaign,” says Sawarynski, who has been with OUWB since 2011.

“Our mission, imaginative and prescient, and values ​​have all the time been a driving power for OUWB’s tradition,” she provides. “I am excited to see our story and values ​​being shared with a bigger viewers.”

The announcement with Patino broadcasts OUWB’s dedication to collaboration.

Patino says he was keen to participate within the marketing campaign as a result of he agreed with “the varsity’s philosophy that we’re all chargeable for the educational atmosphere and that such an atmosphere can solely attain its full potential when our particular person values ​​align with these of the varsity.”

“It is very important be part of this marketing campaign to spotlight this compatibility and our dedication to creating the very best studying atmosphere for our friends and trainees,” says Patino.

The advert that includes Stepanyan highlights the variety of OUWB.

“I felt it was necessary to be part of this marketing campaign to showcase the variety of the coed physique of medical college students right here at OUWB and the group within the larger Detroit metro space on the whole,” she says.

Stepanian says she hopes “folks will actively abandon this drug and take nice strides ahead to develop and alter to higher serve the distinctive wants of sufferers and communities that transcend simply medical care.”

“There’s quite a lot of knowledge on the market that sufferers get higher outcomes when their medical doctors attempt to perceive and take care of it,” she says. “OUWB guarantees us the instruments to exit into no matter communities we in the end serve and present sufferers that we respect them as an entire particular person, not simply medical diagnoses in digital information.”

Sherry says she is grateful for everybody’s participation.

“I hope others see themselves in these values ​​and know that they’re extra than simply phrases at OUWB,” she says.

“Values ​​are how we must always work together with one another, and what we wish to instill in our college students and OUWB-trained clinicians,” provides Sherry.

For extra data, contact Andrew Dietderich, Advertising and marketing Author, OUWB, at

To request an interview, go to the OUWB Communications & Advertising and marketing webpage.

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