‘Thursday Night Football’ Amazon Bow ‘Wow’ Says Prime Video Exec – Deadline

Jay Marin, a senior sports activities govt at Prime Video, mentioned right this moment in a notice to staff concerning the “wow” of the official streamer. Launching on September fifteenth.

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“Our first unique TNF The published delivered the most-watched prime-time night time within the US in Prime Video historical past,” VP Prime Video, international head of sports activities, advised colleagues within the memo (learn it under). “This can be a large achievement. throughout our TNF Streaming, we have additionally seen the three largest hours of US Prime subscriptions ever in Amazon historical past – together with Prime Day, Cyber ​​Monday and Black Friday. “

Now, as Marin states, there isn’t any official information from Nielsen but to present concrete kind to those claims. Nevertheless, whereas we anticipate the precise numbers, clearly, they’re as they have been with the two-episode premiere on September 1 oThe Lord of the Rings: The Rings of EnergyPrime Video could be very upset.

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Prime video

The Kansas Metropolis Chiefs’ hard-fought 27-24 win over the Los Angeles Chargers at Arrowhead Stadium final week was the primary of 15 video games of the season on the broadcaster Jeff Bezos based in a take care of the NFL scheduled to run over the following 11 video games. Years. Placing their cash the place their hopes and streams are, Prime Video is estimated to have paid out about $1 billion a season for unique rights to community matches — a determine that Bezos and NFL Commissioner Roger Goodell might have talked about from their web site whereas watching Chiefs-Chargers sport week. Previous.

Whereas Nielsen’s numbers have not come out but, we do know some actual numbers that Amazon itself set not too way back. In talks with media patrons earlier this 12 months, Amazon anticipated about 12.5 million viewers per sport. In a linear transition to streaming, this was a dip from the weekly viewers the Murdoch family-owned Fox had averaged in its final full season. TNF final 12 months.

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Amazon pledges so as to add extra transparency of viewing information relating to TNF.

In the meantime, here is Marin’s full notice to Amazon staff:

all people,

I wished to take a second to replicate on final Thursday night time and share my congratulations and private thanks. On Thursday night time, we made historical past by presenting the primary sport of the common season in our flagship 11-year settlement with the NFL. By all accounts, Thursday night time soccer On Prime Video it was a success. From the nice manufacturing of the sport, to the standard of the broadcasts that prospects watch at residence, Prime Video has confirmed that we’re among the many finest in sports activities media.

To place it in context, let me share some findings with you. TNF’s first unique broadcast supplied the most-watched prime-time night within the US in Prime Video historical past. This is a gigantic achievement. throughout our TNF Streaming, we have additionally seen the three largest hours of US Prime subscriptions ever in Amazon historical past – together with Prime Day, Cyber ​​Monday and Black Friday. And whereas we’re nonetheless ready for official Nielsen rankings, our benchmark reveals viewers numbers have exceeded all of our expectations when it comes to viewership. This was additionally a significant technical achievement – our know-how and product groups rose to the problem and delivered an ideal streaming expertise to thousands and thousands of viewers.

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I could not be extra happy with all our groups – everybody throughout engineering/know-how, merchandise, programming, manufacturing, expertise relations, authorized affairs, BA, advertising and PR has labored tirelessly over the previous 18 months to make sure soccer followers are concerned in all Over the nation you will notice the very best of us, and in each side, you might be greater than giving. Your focus in your prospects, laborious work and dedication has been wonderful and galvanizing.

And as we prefer to say, it is all the time “day one”. That is actually true for all of us right this moment. That is solely the start. We’ll proceed to maintain our concentrate on prospects, innovate and enhance each week – beginning this week in Cleveland with a large Steelers vs Browns competitors sport!

Thanks once more and congratulations!

Jay